Conscious Business Australia - Awaken The Potential Within http://www.cbau.com.au
www.cbau.com.au Conscious Business Australia is a learning hub for co-designing and collaborating socially responsible entrepreneurship and business practice. A Conscious Business is aware and sensitive to all stakeholders, not just shareholders, and has a profit motive AND a social responsibility motive as well. Doing good is good for business. There exists a clear set of values which are genuine and embodied through out every aspect of the business. Living these values energises and brings to life the brand and creates a powerful brand recognition and loyalty outcome in consumers through the agency of the evoked emotions. Conscious businesses are contributors to their community, the environment and act with an understanding of an implied social contract with all those they touch. Sustainable differentiation occurs through the total user experience that evokes the values of the business and the emotions of all present.
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